Apple made a rare public apology after the recent revelation that the company slowed down older iPhones through a software update. Many Apple customers believe the slowdown is a violation of their trust. The apology however, is unsigned. Some argue t would mean a lot more to Apple customers if it came from CEO Tim Cook or another top Apple executive. The company is now embroiled in one of its most dire scandals in years, as it was forced to admit that its software updates slow down old iPhones.